12 Top Mailchimp Alternatives

Since Intuit acquired Mailchimp, the landscape of the marketing platform has shifted. It’s no longer synonymous with offering premium features at an affordable rate or being particularly welcoming to small businesses and nonprofits. Mailchimp now tracks unread emails from subscribers and has recently hiked the price of its base plan — both changes have been met with dissatisfaction from long-standing users. If you’re seeking alternatives to Mailchimp that provide sensible pricing and a dependable array of features, delve into our article where we outline 12 Mailchimp competitors for your consideration.

Below, we’ve ranked the 8 most compelling Mailchimp alternatives, emphasizing affordability, free plans with web automation capabilities, and more. Feel free to explore the table below and evaluate each alternative.

1. HubSpot

For a comprehensive alternative to Mailchimp, consider HubSpot. It serves as both a marketing and CRM platform, offering robust analytics tools. Beyond email marketing, HubSpot enables user monitoring, behavior analysis, and customer support.

The Marketing Hub empowers large-scale campaigns through automation and analytics. Seamlessly integrate with Facebook, Google, Instagram, and LinkedIn, utilizing HubSpot’s provided webhooks for automation.

Like Mailchimp, HubSpot allows you to create landing pages and forms using hundreds of templates to convert website visitors into leads. For large businesses needing an all-in-one CRM platform covering marketing, sales, and customer support, HubSpot stands out as a better alternative.

• All-in-one CRM Platform
• Separate Marketing Hub available
• Customize landing pages and forms
• Best for large businesses
• Expensive for small businesses and nonprofits
• Limited features in free version

Pricing: Free, Paid plan for Marketing Hub starts at $45 per month

2. Sendinblue

For small to medium businesses, Sendinblue rivals Mailchimp as a top marketing and CRM platform. It’s a cost-effective option, offering all the popular tools: email marketing campaign design, email and SMS marketing, a chat box for customer inquiries, and shared inboxes for prioritizing customer message history.

Like Mailchimp, Sendinblue provides marketing automation tools. Focus on what’s important, automate other campaign aspects with Sendinblue. Also, access Mailchimp’s popular Transactional email feature. Customize transactional email templates, delivery options, and engage customers. Enjoy a user engagement dashboard for audience analytics and targeted customer outreach. Plus, benefit from Sendinblue’s high privacy standards.

• Design email templates
• Transactional email feature
• Accurate user analytics
• All-in-one platform
• Not suitable for small businesses
• Free plan email limit

Pricing: Free, Paid plan starts at $25 per month

3. Sender

For those seeking a user-friendly Mailchimp alternative, consider Sender. This tool provides numerous features, with the most notable being its free plan, which includes all features found in the paid plans. The only limitation is a cap of 2,500 subscribers and the inclusion of Sender branding on emails.

Sender includes an email builder and templates, A/B testing, automation workflows, and integrations with platforms like WooCommerce, WordPress, and Magneto, making it ideal for online stores. Analytics are available for evaluating campaign performance, particularly for A/B testing. Overall, Sender is a budget-friendly alternative to Mailchimp.

• Free tier offers all paid features
• Support for A/B testing
• Automation workflows
• Integration with e-commerce and CMS platforms
• Less feature-rich compared to other options

Pricing: Free tier; paid plans start at $12.50 per month, billed annually

4. ActiveCampaign

For a Mailchimp-like service with enhanced automations, consider ActiveCampaign. Beyond email automations, it integrates marketing and CRM functionalities, boasting an intuitive interface for crafting intricate automations.

Additionally, it offers a variety of parameters such as delaying message sends by specified days.

ActiveCampaign outshines Mailchimp for several reasons. Firstly, it offers A/B testing, enabling tailored emails for different audience segments. Additionally, unlike Mailchimp, ActiveCampaign provides advanced segmentation for automations and is more cost-effective.

However, ActiveCampaign lacks a free tier, which may deter potential subscribers seeking a trial.

• Supports complex automations
• A/B testing
• More affordable than Mailchimp
• No free tier available
• Template editor lacks smoothness compared to competitors

Pricing: plans start at $18.75 per month (paid annually)

5. GetResponse

The Free-Forever plan of Mailchimp gained immense popularity in its time. If you seek a similar offering, consider GetResponse as a viable alternative. However, note that GetResponse provides only the Free-Forever plan, comprising comprehensive marketing tools for 30 days. Subsequently, you transition to the Free plan, which includes a website builder, email marketing tools, lead generation tools, and robust analytics. While Autoresponders are included, customization of automation with multiple services via webhooks is limited.

Exploring the complete feature set, you’ll find complex marketing automation, A/B testing, segmentation for sales, marketing, and customer support, SMS marketing, transactional emails, e-commerce functionality, and more. In summary, GetResponse stands as another potent Mailchimp alternative, offering a compelling free plan to start with. It’s definitely worth considering.

• Free plan available for 30 days
• No credit card required
• Competitively priced
• Free plan offers robust features
• Includes SMS marketing
• Analytics updates are sluggish
• Email templates may seem dated

Pricing: Free plan available for 30 days. Paid plans start at $12.30 per month

6. Zoho Campaigns

Despite other options with CRM features, if you seek a Mailchimp alternative that’s a potent CRM platform, Zoho Campaigns merits attention. Zoho Campaigns not only presents an appealing free tier but also facilitates advanced features, including intricate automations, streamlining your marketing endeavors.

Zoho offers diverse templates for its email builder, supporting Unsplash directly for importing stock images into marketing emails. Additionally, it provides A/B testing, drag-and-drop workflows for automations, contact path tracing, and simplified segmentation. Despite some integrations with platforms like Survey Monkey, Zapier, Salesforce, etc., Zoho falls short compared to Mailchimp in integration support and usability.

• A/B testing support
• Advanced automation
• Fully-fledged CRM platform
• Unsplash integration in email editor
• Lacks extensive integrations compared to Mailchimp
• Not as easy for beginners

Pricing: plans start at $3 per month, billed annually

7. Moosend

Consider Moosend for your Mailchimp-like needs. Moosend stands out with its ‘Free Forever Plan’, offering an extensive range of features comparable to its paid plans.

The free plan includes support for unlimited emails, reporting, and analytics. Additionally, it provides responsive templates and advanced segmentation.

Although the free plan limits you to 1000 subscribers, Moosend’s paid plans are reasonably priced compared to Mailchimp.

Aside from that, Moosend offers advanced automation but lacks integrations.

• Feature-packed free plan
• Responsive templates
• Advanced segmentation
• Complex automation
• Free plan limited to 1000 subscribers
• Limited integrations

Pricing: Paid plans start at $8 per month.

8. ConvertKit

If you’re a creator seeking a streamlined platform to promote your work, ConvertKit stands out as a superior alternative to Mailchimp. It’s among the top marketing platforms for writers, musicians, podcasters, and beyond. The landing page templates are stunning, and you can customize your own templates, sign-up forms, and more. No technical skills are required to begin using ConvertKit’s website and marketing tools. With an intuitive email editor and seamless subscription process, converting potential leads into customers is effortless.

Concerning features, you receive a streamlined dashboard containing customer metrics and analytics. Support for personalized emails and content is included as well. Essentially, if you seek a service akin to Mailchimp that converts audience engagement into sales, I highly recommend ConvertKit for creators. Moreover, you receive a complimentary account for up to 1000 subscribers, with the paid plan starting at just $9 per month.

• Optimal for artists and creators
• Simple website builder
• Highly customizable templates
• Competitively priced
• Not suitable for large subscriber bases
• Limited features in the free version

Pricing: Free, Paid plan starts at $9 per month

9. MailerLite

If you seek a cost-effective alternative to Mailchimp, consider MailerLite. At $10 per month, you can send unlimited emails—an incredible offer. Note that the subscriber limit is 1000, whereas Mailchimp provides only 500 subscribers at the same price.

Regarding features, MailerLite enables you to construct and oversee email campaigns, automate tasks for your target audience, and boost engagement on your bespoke website. It also facilitates A/B testing and split testing.

Opting for the paid plan grants access to custom HTML and an array of pre-designed templates. Notably, MailerLite empowers even novice users to craft embedded forms, pop-ups, and chatboxes with automated responses.

Similar to ConvertKit and Mailchimp, MailerLite presents a strong choice for selling digital goods.

• Cost-effective and user-friendly
• Ideal for novice users
• Offers a variety of pre-designed templates
• Automation of tasks
• Drag and drop editor can be sluggish
• Integrated tools require enhancements

Pricing: Free, Paid plan starts at $10 per month

10. Mautic

In the realm of marketing platforms, a burgeoning community of businesses and nonprofits seeks to establish an open-source option. Here, the entire infrastructure operates on self-hosting, providing everything at no cost, unlike paid services such as Mailchimp. However, hosting proficiency is requisite. Additionally, many opt for Sendy—an economical solution utilizing Amazon SES (Simple Email Service) in tandem with Mautic for creating trackable emails, newsletters, and more.

Mautic boasts multi-channel automation, theme support, and seamless integration with WordPress for enhanced user engagement monitoring. In sum, Mautic emerges as a compelling free alternative to Mailchimp, worthy of exploration.

11. Constant Contact

Constant Contact, a widely-used marketing platform, offers a cohesive experience. Similar to Mailchimp, it encompasses email marketing, e-commerce portals for digital goods, website creation, and social marketing.

Unlike traditional bulk emails, Constant Contact offers smart analytics and lets you target the audience with custom templates to instantly connect with customers. Plus, all email templates are customizable and mobile-optimized.

For website building, Constant Contact employs an AI-powered website builder to develop professional-looking landing pages with all necessary elements. No tech skills required. Additionally, Constant Contact allows selling physical goods, setting it apart from other services.

Through its e-commerce platform, you can ensure customers experience a smooth checkout process. In summary, Constant Contact stands as a powerful marketing platform, worthy of consideration in place of Mailchimp.

• eCommerce platform
• Digital and physical goods
• AI-powered website builder
• Smart analytics
• Mobile-optimized
• A bit costly
• Need better integration with third-party tools

Pricing: Free, Paid plan starts at $20 per month

12. SendGrid

SendGrid is a straightforward email distribution and marketing platform, offering a free alternative to Mailchimp. The free plan has a daily email limit of 100, but with no cap on subscribers. Opting for the Marketing Campaign plan grants storage for up to 2000 contacts and allows sending up to 6000 emails per month, a significant increase from Mailchimp’s 500 subscriber limit.

Not to mention, you get additional free features like code editors, subscriber segmentation using smart analytics tools, actionable insights, email automation, and more. In summary, for small teams or businesses, SendGrid stands out as an excellent email marketing platform offering numerous premium features for free without requiring payment for its premium plan.

• Store up to 2000 contacts for free
• Code editor
• Actionable insights available under free account
• Email automation
• Email sending limit per day
• Complexity in bulk cleaning

Pricing: Free, Paid plan starts at $15 per month

Discover the Best Free Alternatives to Mailchimp

Here are some top alternatives to Mailchimp offering enhanced features at lower costs or within the free tier. I’ve curated services with built-in automation and insightful analytics to help monitor your website’s performance. If you’re seeking an affordable Zoom alternative, explore our linked article. Should you have any questions, feel free to ask in the comments section below.